January 2009 ARCHIVE
(30th January, 2009)
Battling Click Fraud is Important for All Involved |
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Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. …
(30th January, 2009)
Best-Kept Secret in PPC? Part II |
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Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. …
(30th January, 2009)
2009 is a Year of Change for Travel Search Marketing |
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The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. …
(29th January, 2009)
What's a Yahoo Advertiser to Do? |
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The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It’s clear that the beneficiaries of Yahoo’s new “automated optimization” strategy are not the advertisers…but a small change in the program could make it work for everyone. …
(29th January, 2009)
Bribing People With $50 Gift Cards: Part Deux |
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We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers’ ideas far exceeded expectations, and could really help push this column further along. …
(28th January, 2009)
Yahoo's New Era |
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President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I’ve seen for Bartz (among the digerati) is disappointing. …
(28th January, 2009)
Track Those Alternate Conversions |
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It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we’re shortchanging ourselves when we look at it this way. …
(27th January, 2009)
Breaking the Norm with Search |
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One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don’t exist together. …
(27th January, 2009)
SEO Web Site Review: Water Filter Corner |
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This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. …
(26th January, 2009)
Advanced Keyword Research Checklist: Using Multiple Datasets |
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Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search, and social media. …
