January 2009 ARCHIVE

We’re All Convertibles, And It’s Time to Take the Top Down!

(9th January, 2009)

We're All Convertibles, And It's Time to Take the Top Down!  | read this item

Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is — not as it exists online, but what motivates it, how it can be answered, and what happens when it truly is delivered — there may be an answer on where the industry is headed and how to be successful in it. …

Lies, Damned Lies, and Statistics

(9th January, 2009)

Lies, Damned Lies, and Statistics  | read this item

Over the past year, I’ve been in numerous meetings with advertisers, agencies, and online media vendors, and I’m often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. …

PPC Landing Pages: Surprising Examples

(9th January, 2009)

PPC Landing Pages: Surprising Examples  | read this item

It’s time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We’ll look at some real-world examples to see what they’re doing right, and what they’re doing wrong. …