January 2009 ARCHIVE

Is One-Stop Media Buying a Failed Model?

(21st January, 2009)

Is One-Stop Media Buying a Failed Model?  | read this item

Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don’t fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. …

Writing Sales Copy For Conversions, Part 2

(21st January, 2009)

Writing Sales Copy For Conversions, Part 2   | read this item

Once visitors end up on your landing page, you’re no longer competing for their attention with other Web sites, so change the focus to the task they’re trying to accomplish. You’re missing an enormous opportunity by not creating a hype-free zone on your landing page. …