January 2009 ARCHIVE

A Linking Strategy Is About More Than Just Quality Content

(23rd January, 2009)

A Linking Strategy Is About More Than Just Quality Content   | read this item

Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn’t rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. …

Google Conversion Optimizer: The Best-Kept Secret in PPC?

(23rd January, 2009)

Google Conversion Optimizer: The Best-Kept Secret in PPC?  | read this item

Google quietly added Conversion Optimizer to every advertiser’s AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That’s right: automated bid management, available for free and using Google’s proprietary data. …