January 2009 ARCHIVE

Advanced Keyword Research Checklist: Using Multiple Datasets

(26th January, 2009)

Advanced Keyword Research Checklist: Using Multiple Datasets  | read this item

Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search, and social media. …

10 Ways Twitter Can Make Money

(26th January, 2009)

10 Ways Twitter Can Make Money  | read this item

With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users’ Twitter experience, and monetize their service at the same time. …

Web Analytics 101, Part 2

(26th January, 2009)

Web Analytics 101, Part 2  | read this item

When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site’s ROI. It doesn’t do any good to use Web analytics to produce cool charts and reports, but then fail to act. …