January 2009 ARCHIVE

Yahoo’s New Era

(28th January, 2009)

Yahoo's New Era  | read this item

President Obama received a warm welcome with record-breaking fanfare, but I just didn’t see the outpouring of joy for Yahoo’s new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I’ve seen for Bartz (among the digerati) is disappointing. …

Track Those Alternate Conversions

(28th January, 2009)

Track Those Alternate Conversions  | read this item

It’s natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we’re shortchanging ourselves when we look at it this way. …