January 2009 ARCHIVE

Battling Click Fraud is Important for All Involved

(30th January, 2009)

Battling Click Fraud is Important for All Involved  | read this item

Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. …

Best-Kept Secret in PPC? Part II

(30th January, 2009)

Best-Kept Secret in PPC? Part II  | read this item

Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. …

2009 is a Year of Change for Travel Search Marketing

(30th January, 2009)

2009 is a Year of Change for Travel Search Marketing  | read this item

The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. …