February 2009 ARCHIVE

You Can’t (NOT) Afford to Invest in SEM Analytics

(27th February, 2009)

While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics. …

A Rose Translated Into Another Language Can Be a Thorny Thing

(27th February, 2009)

To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn’t prepare you for how things differ once you step away from the well-marked path. …

Vote for Your Favorite Promotion Ideas

(26th February, 2009)

Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card. …

Maintaining an SEO Log

(25th February, 2009)

At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. …

Maximum PPC

(25th February, 2009)

Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed. …

International SEO Challenges and Tips

(24th February, 2009)

Search engine optimization for multi-national companies’ Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. …

Spending in a Tough Market

(24th February, 2009)

Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. …

Social Media Madness — The Sweet 16

(23rd February, 2009)

In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the “Sweet 16″ of social media. Check out this scoreboard of each company’s strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. …

Social Media Marketing 101, Part 2

(23rd February, 2009)

Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. …

Replicating the Web: Will Google Dominate Mobile Search?

(20th February, 2009)

With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. …