February 2009 ARCHIVE

Top 5 SEM Industry Frustrations

(11th February, 2009)

Top 5 SEM Industry Frustrations  | read this item

In the spirit of anonymous rants written by and for the people, here’s a smattering of the top frustrations I’m hearing from practitioners in the search engine marketing trade. …

Getting Buy-In Is A Crucial First Step in Enterprise SEO

(11th February, 2009)

Getting Buy-In Is A Crucial First Step in Enterprise SEO  | read this item

Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren’t generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. …