February 2009 ARCHIVE

Maintaining an SEO Log

(25th February, 2009)

Maintaining an SEO Log  | read this item

At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. …

Maximum PPC

(25th February, 2009)

Maximum PPC  | read this item

Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand. The vast majority of companies would increase search budgets, if only their perceived barriers were removed. …