February 2009 ARCHIVE

You Can’t (NOT) Afford to Invest in SEM Analytics

(27th February, 2009)

You Can't (NOT) Afford to Invest in SEM Analytics  | read this item

While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics. …

A Rose Translated Into Another Language Can Be a Thorny Thing

(27th February, 2009)

A Rose Translated Into Another Language Can Be a Thorny Thing  | read this item

To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn’t prepare you for how things differ once you step away from the well-marked path. …