March 2009 ARCHIVE

3 Keys to a Successful Web Presence

(31st March, 2009)

A sound organic search strategy should be the core of every business’s marketing efforts, but being found is just the beginning. Once you get people to your site, you need to convince them to stay, and show them what you want them to do. …

How SMBs Can Optimize their Social Networking Time, Part 1

(31st March, 2009)

Many small business owners know that there’s benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities? …

Twitter 101, Part 1

(30th March, 2009)

This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We’ll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company. …

Search is Search: Paid and Organic Search Synergies

(30th March, 2009)

You don’t have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. …

Does Twitter Reflect a Change in How We Search?

(27th March, 2009)

Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we’re now getting some of that from the global village of social media. …

Search Goes Global

(26th March, 2009)

Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is. …

My Thoughts on Promo Outcomes

(26th March, 2009)

Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. …

PPC Content Advertising: The Latest Tips and Best Practices

(26th March, 2009)

Great progress has been made over the last year in the capabilities of the search engines’ contextual advertising offerings. Many advertisers who have watched their competition and click prices grow over the past few years could be tapping into a source of clicks where there’s less competition and lower click prices. …

Choose the Right SEO Project Goals

(25th March, 2009)

Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. …

Is There Such a Thing as the Perfect SEO?

(24th March, 2009)

SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. But is it right — or even smart — to expect an SEO to be a jack-of-all-trades? …