March 2009 ARCHIVE

Fishing for SEO

(16th March, 2009)

Fishing for SEO  | read this item

The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. …

Setting up PPC Campaigns 101, Part 1

(16th March, 2009)

Setting up PPC Campaigns 101, Part 1  | read this item

Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you’re in over your head? Here’s a step-by-step process for setting up PPC campaigns. …