March 2009 ARCHIVE

Search Goes Global

(26th March, 2009)

Search Goes Global  | read this item

Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is. …

My Thoughts on Promo Outcomes

(26th March, 2009)

My Thoughts on Promo Outcomes  | read this item

Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. …

PPC Content Advertising: The Latest Tips and Best Practices

(26th March, 2009)

PPC Content Advertising: The Latest Tips and Best Practices  | read this item

Great progress has been made over the last year in the capabilities of the search engines’ contextual advertising offerings. Many advertisers who have watched their competition and click prices grow over the past few years could be tapping into a source of clicks where there’s less competition and lower click prices. …