April 2009 ARCHIVE

The Decision-Making Funnel, Stage 3: Desire, Part 2

(29th April, 2009)

The Decision-Making Funnel, Stage 3: Desire, Part 2  | read this item

We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness and interest, and now we continue looking at the desire stage. …

Fear the Google

(29th April, 2009)

Fear the Google   | read this item

Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google? …