May 2009 ARCHIVE

The Decision-Making Funnel, Stage 4: Action, Part 2

(27th May, 2009)

The Decision-Making Funnel, Stage 4: Action, Part 2  | read this item

Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Although other products or services may be objectively just as good, they require additional attention to evaluate, and require additional steps to lead visitors to action. …