June 2009 ARCHIVE

Get Your Head Out of the Sand

(22nd June, 2009)

Get Your Head Out of the Sand  | read this item

A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they’re saying about you? Are you missing out on opportunities to connect with them? …

Effective PPC Ad Copy 101, Part 2

(22nd June, 2009)

Effective PPC Ad Copy 101, Part 2  | read this item

We’ve covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we’ll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. …