July 2009 ARCHIVE

What Can the Recession Teach Us?

(31st July, 2009)

This recession is different that the 2000 dot-com bubble burst. It’s impacting how we behave personally and professionally. We’re being more responsible and looking closer at everything we do, including the world of search. …

Yahoo-Bing Promises More of the Same

(31st July, 2009)

Now that Yahoo’s giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? …

Re-Thinking Link Building Commentary

(30th July, 2009)

Readers respond to Sage’s last column, where he urged them to change the way they think about link building. …

Yahoo-Microsoft Deal a Win for Advertisers

(29th July, 2009)

The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. …

Using Alibaba.com for B2B Leads

(29th July, 2009)

While Alibaba is described as an “Asian eBay” and credited with causing eBay to shut down its Chinese operation in 2006, it’s much more than that. And its global domination plan is being rolled out at astonishing speed. …

Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1

(28th July, 2009)

When search engine optimization and pay-per-click search ads work together, both can improve — if it’s done well. SEO’s thick and salty “peanut butter” should form a strong base for PPC’s “grape jelly” to form an unstoppable search/sandwich force, right? …

Invest Time in Twitter Now for Long-Term Rewards

(28th July, 2009)

Links are still the short-term payout. But there may come a time where “social media mentions” are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. …

International Social Media Strategy: One Size Does Not Fit All

(27th July, 2009)

While the social media space is becoming more defined every day, it’s still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. …

Link Building Tactics 101, Part 1

(27th July, 2009)

Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. …

Mobile Coupons Offer Multiple Benefits

(24th July, 2009)

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. …