July 2009 ARCHIVE

Google Chrome OS: So What?

(8th July, 2009)

Google Chrome OS: So What?  | read this item

Will Google’s new Web-based operating system change the world? It’s possible, but there’s a long way to go before that happens. …

Meaning-Making in Landing Page Optimization

(8th July, 2009)

Meaning-Making in Landing Page Optimization  | read this item

We all want to create “meaning” and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea. …