July 2009 ARCHIVE

Bring Legal in Early on Your Social Media Strategy

(20th July, 2009)

Bring Legal in Early on Your Social Media Strategy   | read this item

With social media, it’s better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you’re entering into and engaging in conversations on social media sites can save a lot of time, sweat, tears, and — most of all — money. …

PPC Bid Management, Part 2

(20th July, 2009)

PPC Bid Management, Part 2  | read this item

There are times when manual bidding is enough, and other times when an automated solution is what’s needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results. …