August 2009 ARCHIVE

Lies, Damned Lies, and Statistics in Landing Page Optimization

(4th August, 2009)

Lies, Damned Lies, and Statistics in Landing Page Optimization  | read this item

The statistics branch of mathematics has a poor reputation among the public. While there’s nothing wrong with statistics itself, there are many common misuses. Let’s look at some of the implications for landing page optimization. …

Targeting your Search Advertising for Success

(4th August, 2009)

Targeting your Search Advertising for Success  | read this item

Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you’re doing is important to seeing a return on your investment. …