September 2009 ARCHIVE

The Myth of Perfect Conversion

(30th September, 2009)

Don’t make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn’t exist. It’s a delusion. …

Less Common Problems of International SEO

(30th September, 2009)

Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. …

Small Business Guide to Tools that Help Your SEM

(29th September, 2009)

There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Some are free, some are paid, but all of them are worth the investment of time and money to learn to use. …

SEO Horror Stories

(29th September, 2009)

Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don’t know anything beyond how to write a title tag. …

What Is Your ‘R’ for ROI in Social Media?

(28th September, 2009)

Each company needs to define its own “return” in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. …

International SEO 101, Part 1

(28th September, 2009)

International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. …

The Big “O” — Offshoring

(25th September, 2009)

Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. …

Sage’s Twitter Promotion Experiment

(24th September, 2009)

How do people feel about selling or being sold in social media? Is charity one thing, but for-profit something different? …

Do Accents Really Matter in International SEO?

(23rd September, 2009)

Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what’s the story? …

Improve Your SEM in Time for the Holidays

(22nd September, 2009)

While it’s the beginning of ramp-up time for your holiday paid search campaigns, you’re nearing the end of your opportunities for SEO improvements. But there’s still time for changes to increase those free holiday visitors in November and December. …