September 2009 ARCHIVE

Managing Your Global Search Program

(2nd September, 2009)

Managing Your Global Search Program  | read this item

Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective. …

Landing Page Optimization Pitfall — Not Collecting Enough Data

(2nd September, 2009)

Landing Page Optimization Pitfall -- Not Collecting Enough Data  | read this item

In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. …