September 2009 ARCHIVE

Bing Ads Show Strength in Key Verticals

(17th September, 2009)

Bing Ads Show Strength in Key Verticals   | read this item

While Bing’s market share has increased overall, it’s search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. …

5 Essential Skills of In-House Link Marketers

(17th September, 2009)

5 Essential Skills of In-House Link Marketers   | read this item

Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. …