October 2009 ARCHIVE

There Are No Search Rock Stars

(1st October, 2009)

There Are No Search Rock Stars  | read this item

The idea of the “search marketing rock star” is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences, and reading as much as you can is the way to become a skilled practitioner in this space. …

PPC Integration: Integrating PPC with Offline Marketing, Part 3

(1st October, 2009)

PPC Integration: Integrating PPC with Offline Marketing, Part 3  | read this item

Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. …

Getting People to Talk About Your Company

(1st October, 2009)

Getting People to Talk About Your Company  | read this item

Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. …