November 2009 ARCHIVE

Marketing Tactics vs. Social Media Strategy

(23rd November, 2009)

Marketing Tactics vs. Social Media Strategy  | read this item

Fully research why you’re using a particular social media strategy tactic. Did your agency tell you that you “need” it? Or is your audience there and interacting already, or is there potential for branding and exposure? …

Measuring Success 101, Part 1

(23rd November, 2009)

Measuring Success 101, Part 1  | read this item

Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. …