December 2009 ARCHIVE

It’s Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends

(4th December, 2009)

It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends  | read this item

With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. …

Search is Search: Paid and Organic Search Synergies

(4th December, 2009)

Search is Search: Paid and Organic Search Synergies  | read this item

You don’t have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together. …