July 2010 ARCHIVE

Are We Over-Engineering the Link Graph?

(16th July, 2010)

Are We Over-Engineering the Link Graph?  | read this item

Brand versus keyword-rich anchor text: a case study on ranking factors. …

Paid Search Success Needs Great E-mail Marketing

(16th July, 2010)

Paid Search Success Needs Great E-mail Marketing  | read this item

When developing your PPC strategy, don’t forget about e-mail. Use your keyword, ad, and landing page data to improve conversions. …