July 2010 ARCHIVE

SMART Social Media ROI: Show me the Money!

(20th July, 2010)

SMART Social Media ROI: Show me the Money!  | read this item

Sorry to break everyone’s Utopian social media bubble, but measuring ROI for social media efforts isn’t terribly difficult. And despite what anyone says, it’s all about the money. …

Paid Search Keyword Building the Smart Way!

(20th July, 2010)

Paid Search Keyword Building the Smart Way!  | read this item

This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success. …

What’s the ‘A’ In CPA For Display?

(20th July, 2010)

What's the 'A' In CPA For Display?  | read this item

With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an “action” is in display. …