Tips for the Best Long Island E-Commerce Design

Long Island e-commerce design must be strategic and attractive at the same time. Some of the common mistakes of e-commerce websites is making their website too artsy with flash animations which can slow down the browser of a shopper and use color schemes that send out wrong signals. There are also some cases wherein the designer fails to consider the usability and ease of use of an e-commerce website because he is too caught up with his design. Even if creative elements add more appeal to a website that should not be everything about the website. In order to design the best e-commerce website in Long Island, here are a few design tips to keep in mind.

Visible Shopping Cart

Because an e-commerce website is really designed for shoppers, the shopping cart must be noticeable. One look at the website and shoppers must be able to immediately find where it is. Also, when a shopper adds something to his cart, he wants to make sure that it is really added. Hence, somewhere within your website, there must be an area where the shopper can check his items and for each item added, there must be a notification.

Effective “Add-to-Cart” Buttons

Different call to action buttons makes visitors and customers react differently. For example, instead of putting “add to cart” or “buy now” some e-commerce websites will use “more details” or “learn more.” The latter will actually make it more difficult to make a sale because instead of letting customers immediately buy, you will direct them to read more information instead which they do not want. Use “add to cart” or “buy now” instead as these directly call for an action to customers.

Add a Search Engine

Take into consideration adding a search engine for your Long Island e-commerce design. According to some studies, about 20% of customers actually use the search engine in e-commerce websites as it makes finding the item they are looking for easier instead of following the category path. Furthermore, adding an auto-complete function to the search engine will prevent wrong results when customers type in a certain keyword.

Clear Navigation Paths

If you have too much products or services to sell, categorizing them all may result in too many categories. This can make navigation harder for customers if there are too many categories that appear. Adding a “fly out” function (a function wherein a category box appears when you hover the mouse over an umbrella category) may be useful as it prevents all your categories from getting too chaotic.

Controlled Shopping Experience

It may also be helpful to let customers customize their shopping experience. All of them have different needs and all of them have different preferences. Adding tools that will allow them to match their needs can be very helpful to make their shopping experience easier and more efficient. Make sure to include buttons that will allow customers to sort products by price, size, bestsellers, collections, and many others.

Long Island e-commerce design should not be too difficult. Think as a customer and what you would want when shopping on an e-commerce website when designing to make sure that everything you need to make your shopping experience better is included.

Tips for a Good Long Island Web Design to Keep Visitors Coming

Search engines such as Yahoo and Google send a few visitors to various websites each day. As long as the visitor is interested in the title and meta-description provided in the search result, you are sure to get a few visitors each day from these search engines. But as a business owner, you simply do not want to gain a few visitors. You want to get as much visitors as you can and let them stay in your website for long. Smart business owners know that Long Island web design plays an essential part in doing just that. A strategic design will allow you to rank higher in search engine results thereby giving you more visitors to your website and attracts your visitors to stay there for a long time.

How to Keep Visitors

There are various ways you can utilize your Long Island web design to keep visitors in your website:

Make it easy for them to find the information they need – the design of your website must be in such a way that makes it easy for visitors to find all the information they are looking for. For example, if you have a food website, providing an archive for all the recipes you have on your home page is a great idea. You can also feature on your homepage the most visited recipes and the best recipes you have they may find interesting. It is all about strategically placing important information within your website so that people will easily find what they are looking for.

Provide in-depth content – as visitors find what they are looking for, providing them with more information about the topic should also be readily available. Or, at least some additional information should be presented. This way the visitor will find even more value to your website as he gets to gain more information than what he actually expects to receive.

Up to date – it is necessary that the articles you have on your website are up to date . If you posted an article years ago that is still relevant today and receives page views, it may be about time that you update it. Obsolete and dated information can turn visitors off as it doesn’t give them what they are looking for that is relevant to the present date.

Add a comments section – this makes the article look more credible and reliable. Showing visitors what others thought of your article is a great way to encourage them to engage in the conversation and to let them know that people found your article helpful and informative. Sometimes visitors also like to read the comments section as this also often provide helpful information like links and other facts related to the article.

A good Long Island web design must be able to keep visitors in the website and interested for a long period of time. If your visitors merely visit your page for a few seconds, it is not that effective. Remember the tips listed above to create a design for your website that will allow people to find value in it.

The Dos and Don’ts of Long Island Mobile Web Design Creation

Long Island mobile web design must be competent and user-friendly . If you own a website, it is necessary to have a mobile version for your website these days. With the introduction of smart phones, surfing the internet is not only limited to computers, laptops, and notebooks anymore.

Surfing the internet can now be done in mobile phones as well. But mobile phones have different specifications and bandwidth capability than a computer. A computer version of websites may take a longer time and amount of data before it will load which can be frustrating to users. This is why creating a mobile version for your website can be very helpful. Here are some dos and don’ts that you need to keep in mind when designing your mobile website.

Do’s

Do remember the goals and objectives you have for creating the mobile version of your website. Whatever you do for your business, it is always important to look back at your goals and objectives. This will help you come up with the best design possible that will allow you to carry on with your business goals and objectives. You need a design that will take you a step closer from reaching your goals and objectives.

Do consider the layout and various browsers. Mobile internet works in a very different manner than browsers for laptops and computers. Make sure that you work closely with your mobile web designer to come up with the best Long Island mobile web design that will make browsing your website easier for your visitors. Also, make sure that your mobile web design will work with whatever platform your visitor is using. Other features used on mobile devices should also be doable in your website such as zooming through tapping and many more.

Do test your web design. Make sure that you run a test first before you launch your mobile website. Ask friends and family members to access your mobile website and get feedback from them before launching. This will make room for improvements and modifications to make your website more effective.

Don’ts

Don’t assume that even if your website was created only recently, it will appear in a mobile-friendly format when users visit your website using their mobile phones. This is a risky assumption that will cost you visitors. Even if your website was created recently, it will not appear in a mobile-friendly format when accessed through a mobile phone. You need to create a mobile version for it that has the same high functioning features as your original website.

Don’t assume that all your readers will want to use the mobile version of your website. There will still be some who will want the original format of your website even if it will take time for it to load on mobile phones.

When creating a Long Island mobile web design, it is necessary to keep in mind these dos and don’ts. These will help you create a more effective and efficient website that users can browse using their mobile phones.

Tips for Hiring a Washington DC Web Design Company

Hiring a Washington DC web design company is a great idea if you have a business online or an offline business that you want to promote online. However, it can be a challenging task because there are so many so-called web design companies who want nothing more than to victimize people who are not cautious enough. You have to follow some useful guidelines if you want your website to have a cool design that will attract customers.

Here are some tips and ideas that you should keep in mind when it comes to hiring a Washington DC web design company.

Check the company’s background and history

When it comes to hiring a service or purchasing a product online, it is best to check the company’s background information and history. A reputable web company often has either a background or history or both in their website. This way, you will have an idea how long the company has been in the business and who are the people behind the company. This is one step that you should do to determine whether the company is worth hiring or not.

Read reviews and testimonials

Another tip for hiring a Washington DC web design company is to read reviews and testimonials written by clients and experts. All you have to do is to Google the name of the company and see what you can find. If you mostly read positive comments, you should consider hiring the company. If you mostly read negative reviews, you should consider skipping this company and try another one.

Visit the company’s website

Any company that offers website-related services should have a website, and their website should prove that they provide high quality service to their client. If you think the website looks very unprofessional and messy, you should look for someone else because it only shows that the company cannot deliver what it promises to its potential customers. Upon checking the company’s web design, you should also read the contents to learn more about the kinds of web design services that they offer.

Ask for sample works from previous clients

If the Washington DC web design company has been in the industry for quite some time now, they should be able to provide you with some sample works from their previous clients. You can check the kinds of web designs that they can do by looking at their previous works. You will also have an idea whether they are good at what they are doing or not.

Ask important questions

As a potential customer, it is important to ask relevant questions that will help you decide whether to hire the company or not. For example, you should ask if they use templates when creating web designs or if they do it from scratch. The answer that you are looking for is that they are making their web designs from scratch according to the requirements of the clients. It may be a little more expensive but at least your web design is unique and original.

Long Island E-Commerce Design-Dos and Don’ts

If you have an internet store that offers products online such as clothes, toys, bags, furniture, gadgets, or books, you should consider learning more about Long Island e-commerce design. It is important to hire a web designer who can create a web design that is easy to navigate, efficient, and attractive to the customers.

It is better to hire an expert who knows what he is doing than to just experiment on your own. Your business is on the line here so you have to make sure that you always give it your best even if it means you have to spend a little more. It will all be worth it once the money keeps coming in not only because of your products but also because of your user-friendly website.

To give you some ideas about Long Island e-commerce design, here are some of the things that you should and should not do.

DO provide as much information about the product as you can

When people buy from a brick and mortar store, they have the option to touch the product or hold it in their hands. This is one disadvantage of buying from the internet. To make up for this disadvantage, you have to provide a comprehensive description of the product such as the size, weight, dimensions, materials, fabric type, available colors, and other specifications that will help the buyer make a smart decision.

DON’T make it difficult for the customers to buy your product

People who shop online are impatient people. If you put too many obstacles before they can buy your product, they will most likely leave your website without purchasing anything. For example, instead of asking them to sign up to your website before they can purchase your products, why not give them this option after they paid for the item? Also, do not ask them to fill out too many forms before they can finally pay for the product. What you can do is to ask them their credit card and shipping details in one form.

DO make your contact information visible at all times

One important Long Island e-commerce design tip is to make sure that your customers can easily find your contact information. You can put them in your header or footer and make sure that it is visible no matter where the customer is. You should also provide different modes of contact such as phone numbers, address, and email address, especially if you are selling expensive products. This will keep customers at ease if they know that they can contact you if there is a problem with the transaction or with the item.

DO have a search feature in your website

In an e-commerce website, it can be time-consuming to search for something by clicking numerous categories and subcategories. You should have a built-in search engine which your customers can use using keywords. It should also have search parameters or filters that will give your customers a more refined search.

These are some dos and don’ts when it comes to choosing a Long Island e-commerce design. Be sure to remember these tips if you are planning to start your own online retail store.

Long Island Mobile Web Design-Tips and Ideas

Today, many people use their smart phones to browse the internet. When you do not have access to your PC or laptop or you just do not want the hassle of turning it on, you often use your mobile phone to access the internet and find something that you are looking for. It is convenient and it allows you to access the internet wherever you go as long as there is Wi-Fi.

If you have a website and you want to come up with a mobile web design, you should hire a Long Island mobile web design company that specializes in designing websites not only for desktops but also for smart phones.

You should understand some useful tips and ideas for Long Island mobile web design that can help your business reach mobile internet users.

Consider the screen size and resolution

Mobile phones have different screen sizes and resolution. Most smart phones have 320 by 480 pixels for their resolution. However, this does not mean that you should only base your mobile web design according to this resolution alone. Some really popular mobile phones like iPhone 5 has a resolution of 1136 by 640 pixels while the Samsung Galaxy S4 has a resolution of 1280 by 720 pixels.

The bottom line here is that small screen means less content, or less content in one view. You can still use your website’s desktop version but at least allow the mobile user to zoom in the sections that they want to see. Another thing that you can do is to keep your mobile web design clean and simple. You can leave out distracting elements and just include key features that your visitors often use.

Consider where people use their mobile phones

You can use your mobile phone anywhere you want. This is why it is a must for Long Island web design companies to come up with design that suits different kinds of environment. You sometimes see people using their mobile phones in public transportation where there is a lot of movement or outdoors where the sun shines brightly. These things should be taken into consideration if your website to work well with mobile phones.

Consider behavior of users

People who access the internet using their mobile phone are usually on the go. They want to get what they need as fast as they can. You have to make sure that your mobile web site design is easy to use and allows reader to easily find what they are looking for.

For example, if your website is selling a product, you have to make sure that the price is easily seen because people often check the internet to compare prices when they go shopping offline.

Keep your basic content the same

Just because your Long Island mobile web design looks a little different does not mean that you should also create different content. People visit your website using their smart phone after being satisfied with your content after checking your website using their desktop. If you change your content for you mobile web design, users will just go back to using your website’s desktop version.

Reminder Please Vote!!

damocles adYes we have been nominated in the Web Services division for the Best of Long Island sponsored by the Long Island Press.

The largest business and professionals awards program in the history of Long Island proudly presented by Bethpage Credit Union.

The voting campaign starts October 1st, 2013 and goes through December 15th, 2013 11:59PM.

Please visit the website
www.longislandpress.com
Click on “Best of Long Island”,
Click on Vote
Listing Section:    Services,
Go to:  Web Services.
And click on Damocles Designs Web Services, Inc.
Accept the Terms and VOTE

PLEASE NOTE:  You are able to vote once a day.

Also please vote for our sister company NYSportsDay.com under Website based on Long Island.

Top Reasons Why Your Company Should Use Long Island SEO

One of the best things that you can do for your website is to use Long Island SEO. SEO or search engine optimization is a technique used by web masters to increase traffic in their website and to ensure that their website gets a top spot in Google ranking and other page rankings. If you want to increase the number of people who visit your website and improve your company’s revenue, you should try this effective internet marketing technique.

You should consider hiring an SEO company that is an expert in SEO and can help your website appear in the first few pages of search results. This is especially important if you have no idea what SEO is until now.

There are several reasons why your company should use Long Island SEO, like the ones listed in the remaining paragraphs.

Boost page ranking

If you use SEO properly in your website, your website will surely get a high page ranking. This means that when internet users look for topics related to your product or services, your website will appear at the first page or the first few pages. You have to understand that people do not usually go beyond the fifth page of the search results because they think that only the websites that land a spot in the first few pages are worth looking at.

Improve credibility

Another reason why you should use SEO is to improve your brand credibility. People rely on Google to give them search results that are relevant and secure. If people trust Google, they also trust those websites that Google ranked high in their page rankings. And if your website is there at the top of Google ranking, it will surely improve your business image and brand.

Increase in traffic

You will surely have more visitors now that your website is visible to the internet users. And the more people see your website and what it offers, the better it is for your business. When people visit your website and find it useful, they will either buy your product or services or tell their friends about your website. Both will surely have a positive effect on your small business.

Increase in sales

Another reason why you should use Long Island SEO for your website is to increase your company’s income. You may have great products and services but if people cannot find your website, you will still have poor sales. Once people start learning about your website, you will notice the increase in your revenue. And ultimately, increasing their revenue is what all businesses aim for.

Get permanent results

Once you get the number one spot in Google page rankings, it would be difficult to take that away from you, even after you stopped paying for SEO services. You may still need to do some upkeep but it does not necessarily have to be as hard core as when you were just starting. Just make sure that you continue providing high quality contents that are relevant to your website.

Long Island SEO Tips for More Visibility and Higher Rankings

Long Island SEO can increase website ranking on search engine results to give you increased traffic and potential clients. This method is the most effective way to make your website more detectable to a wider audience. Even if you have a good web layout, informative content, and everything else that a reader will need, these won’t do anything for your website unless you make it searchable in search engines and unless your website ranks on search engine results. That is only possible if you employ the SEO tips listed below. These tips will guarantee to help increase website traffic, boost search engine result rankings, and allow you to optimize results for your website.

Research Keywords

This Long Island SEO tip is very important as this will be the reason for your website to appear in search engine results. It is necessary to make a research beforehand of related keywords to the products, services, or goods you are planning to sell in your website. Keep in mind that research is essential as failure to do to this can affect all other methods you may want to do after. This should be your starting point as this will help you create the articles you need for your website to rank in search engine results and at the same time promote the products or services of your business. Furthermore, the keywords are the ones typed by visitors in search engines and if you have the keyword they are looking for, you instantly gain a visitor.

Keyword-Rich URL

Once you have identified all keywords you need to make your website more visible, the next step for you then is how to use them effectively. It is important to name your website using the keyword or to choose a good domain name that incorporates that keyword. For example, using a domain that targets the products or services that you intend to promote or sell can be a great idea. Then, incorporate it with the top keyword you found on your research and create your domain name. This way, you rank higher in search engines and you also make it easier for people to memorize your website.

Keyword-Rich Title and Meta Description

The title and meta-description of your website should also contain the top keyword you found on your research. Though this does not really affect your search engine result ranking, it can be helpful to add the keywords to the title and meta-description to make it easier for visitors to find value in your website. Once they see that the title and the meta-description contains the keyword they need, they will immediately click on it and visit your website. Try as best as you can to add much of the keywords in the meta-description.

These Long Island SEO tips can help you develop your website to make it easier for visitors to find it and actually find value in it. Remember that the keywords you use in your website will greatly affect your traffic and ranking so use them effectively and wisely.

Please Vote For Damocles Designs For Best of Long Island

damocles adYes we have been nominated in the Web Services division for the Best of Long Island sponsored by the Long Island Press.

The largest business and professionals awards program in the history of Long Island proudly presented by Bethpage Credit Union.

The voting campaign starts October 1st, 2013 and goes through December 15th, 2013 11:59PM.

Please visit the website
www.longislandpress.com
Click on “Best of Long Island”,
Click on Vote
Listing Section:    Services,
Go to:  Web Services.
And click on Damocles Designs Web Services, Inc.
Accept the Terms and VOTE

PLEASE NOTE:  You are able to vote once a day.

Also please vote for our sister company NYSportsDay.com under Website based on Long Island.