Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.
People use the Internet in funny ways. Ever looked over somebody’s shoulder when they perform a search? Ninety percent of the time (I made this number up, but it’s a lot) you’ll think that they’re searching in a stupid way.