Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

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Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will track offline purchases of Facebook users from over 100 million households. Privacy concerns abound.

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Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

Posted by:

Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will track offline purchases of Facebook users from over 100 million households. Privacy concerns abound.

Continue Reading →
0
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