Marissa Mayer: Yahoo Will Focus More on Search, Core Products

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Yahoo’s CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the past, like search and mail; and noted the Yahoo-Microsoft search alliance has “fallen below expectations.”

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Yahoo Bing Network Replaces Microsoft adCenter

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Microsoft is to rebrand its advertising arm as part of a deeper partnership with search firm Yahoo. Bing Ads will replace the Microsoft platform formerly known as adCenter. This rebranding has also already been launched on the adCenter landing page.

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