Increase PPC & SEO Conversion With Email Nurture

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With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far.

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Google Sheds Light on AdWords Quality Score with Comparative Indicators

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Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers’ time diagnosing issues with their keyword quality score. Look out for ratings on Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience.

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Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1

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When search engine optimization and pay-per-click search ads work together, both can improve — if it’s done well. SEO’s thick and salty “peanut butter” should form a strong base for PPC’s “grape jelly” to form an unstoppable search/sandwich force, right? …

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